Click here to read the first article. It deals with traceability and the wine industry
blockchain route

About David Beck

Blockchain & AI Economist

Strategy & growth – Blockchain, Emerging Technologies – Food & Beverage

Former entrepreneur, David BECK is a Teacher-Researcher – Expert in wine distribution – Speaker – Contributor to government publications.

Contact David

David spent thirteen years in the market research  industry. He is now a teacher-researcher working on innovative technologies (blockchain, AI, metaverse).

Prior to being an entrepreneur, David was the head of CRM at Compass Group, Europe Division.

A recognized authority on the food & beverage industry, David has been writing articles about international markets over the years. He wrote chapters of Business France’s publications, a French Government agency.


  • Helping companies in their AI, blockchain and NFTs strategy.

David co-founded and managed a research institute, specializing in the wine market for 13 years. His team (3 offices, 25 employees) worked on projects in Asia, Europe and North America. David has addressed major trade unions  in Burgundy, Bordeaux, Loire, Rhone, Languedoc, Pays d’Oc, Provence, Châteauneuf-du-Pape, as well as Australia, Napa Valley and Chile. He has been a consultant for producers, importers, and marketing agencies.

  • F&B industry economics & market studies.
  • Market positioning & price segmentation analysis.
  • Route- and Go-to-market strategic planning.
  • Food & Beverage industry presentations and briefings.


David is a Lecturer at Ecole Centrale d’Electronique –  Master of Data science and AI (Paris and Lyon). ECE is a engineering school. He is in charge of two courses related to AI and data risks management and AI and decision making tools.

David is a Lecturer at the school of international and political studies (HEIP – Hautes Etudes Internationales et Politiques, Lyon). He is in charge of the course related to AI, digitization and societal change.

At INSEEC business school (MBA of Wine & Spirits Management), David is the Supervisor of the consulting project – students act as consultants. He is the Director of theses and evaluation of exams (Lyon).
David is a Lecturer of market analytics and data intelligence (Bordeaux).

David is a PhD candidate at the Bordeaux School of Economics. His thesis deals with emerging technologies, notably decentralized and distributed economy (Blockchain – Tokenomics, Data Markets & Distributed Networks, DAO and Smart Contracts -, and AI).


Bordeaux, 16 Dec. 2021

David Beck, founding editor of, speaker at INSEEC’s Wine and Spirits Chair to discuss AI & the Wine Business