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America’s Retailers Still Believe In Bordeaux wine: New York restaurants

by MiBD wine analytics June 27, 2019

Bordeaux wines in the USA

Bordeaux doesn’t have national importers building brands in the United States. There’s no real network out there promoting these wines*

Toward the long-term future, some worry that the U.S. wine market’s growth and consolidation are squeezing Bordeaux’s ability to keep pace. Selling classified growths through the négoçiant system results in a more splintered distribution approach that no longer fits with the monolithic nature of the three-tier system*.

Meanwhile, competitors from California and from other wine-producing countries—as well as various regions in France—continue to grow their distribution and hone their marketing savvy. The U.S. wine landscape is far different than it was in Bordeaux’s glory days of the ’80s and ’90s, particularly as it relates to younger consumers. The supply of top-quality wine at affordable price points is at an all-time high in the United States. That’s been a factor in putting Bordeaux somewhat out of favor with younger drinkers.**

Top BORDEAUX wine appellations by presence

Top 1 Bordeaux

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Top 11 Haut-Médoc
Top 12 Graves
Top 13 Médoc
Top 14 Bordeaux Supérieur
Top 15 Castillon Côtes de Bordeaux

Top 16 Fronsac
Top 17 Moulis
Top 18 Côtes de Bourg
Top 19 Listrac
Top 20 Barsac


Top BORDEAUX wineries by presence

Top 1 Château Margaux

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Top 11 Château Palmer
Top 12 Château Cheval Blanc
Top 13 Petrus
Top 14 Château Montrose
Top 15 Château Pichon Longueville Comtesse Lalande

Top 16 Château Grand Puy Lacoste
Top 17 Château Calon-Ségur
Top 18 Château la Conseillante
Top 19 Château Talbot
Top 20 Château Rauzan-Ségla


Source: MiBD wine analytics. Wine Offer from 350 restaurants / 77,044 wines in 2018. Top listed Bordeaux wines by presence / listed on wine lists.

Market Watch: interview of *Hermann of Binny, **Morrell’s Noye