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California - rosé wine not had the best reputation

by MiBD wine analytics June 24, 2020

French Rosé Finds Fame and Fortune in the United States.

Sales of rosé wine shot up 53% in the United States. The reasons for this record growth can be found in the aggressive marketing strategies employed by winegrowers from Southern France. It has to be said that rosé wine has not always had the best reputation. The go-to rosé in the United States was long White Zinfandel. American producers are currently trying to remedy the negative image of White Zinfandel and are drawing inspiration from French winemaking techniques.

The boom in rosé is also driven by derivative products. These marketing techniques have contributed to the rise in the popularity of rosé among younger consumers, particularly women between the ages of 28 and 33*.

We analyzed rosé wines listed in the wine shops of California.

1. Beringer
2. Domaines Ott
3. Chateau d'Esclans
4. Mas de Daumas Gassac
5. Chateau Simone

6. Sutter Home
7. Barefoot
8. Chateau Miraval
9. Chateau de Berne
10. Domaine de Fontsainte

11. Gerard Bertrand
12. Bedrock Wine Co
13. Bieler Pere & Fils
14. Bonny Doon Vineyard
15. Chateau de Paraza

Third of all bottles of rosé sold in the United States are produced on American soil

Half of all bottles of rosé sold in the United States are imported from France, but another third of them are produced on American soil. Wines from the regions of Provence- Alpes-Côte d’Azur and Occitanie are still the market leaders but some U.S. rosés now offer the same quality as French wines.


 

1. California
2. Cotes de Provence
3. Santa Barbara County
4. Sonoma Coast
5. Coteaux d'Aix en Provence

6. Languedoc
7. Mendocino County
8. Napa Valley
9. Tavel
10. Bandol

11. Ventoux
12. Anderson Valley
13. Cotes du Rhone
14. Rioja
15. Russian River Valley

Rosé wine is a summer drink par excellence, and the second Saturday in June was even named National Rosé Day by American marketers.

Source: MiBD. Store check program 2019 in 100 wine shops / 47,703 offers. Top listed wines 750ml.

Excerpt from Ranking report. To learn more click here

*France-Amérique