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France: why do PGI wines work well online?

by MiBD wine analytics July 25, 2019

France: why do PGI wines work well online?

France PGI wines

41% of wines purchased online cost between 5 and 10€*

29% of French people have already bought wine online, 35% for young people.

The French buy mainly on the winemakers' websites (51%), 38% on the wine shops' websites and 35% on an e-commerce website.

 

Top FRENCH PGI wine appellations by presence

Top 1 Pays d'Oc IGP

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Top 11 Aude IGP
Top 12 Var IGP
Top 13 Comté Tolosan IGP
Top 14 Côtes de Thongue IGP
Top 15 Ile de Béauté IGP

Top 16 Vaucluse IGP
Top 17 Saint-Guilhem le Désert IGP
Top 16 Côtes du Tarn IGP
Top 16 Cévennes IGP
Top 17 Coteaux de l'Ardèche IGP

 

Top FRENCH PGI brands by presence

Top 1 Domaine Olivier Pithon

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Top 11 Domaine Uby
Top 12 Vignerons Ardéchois Uvica
Top 13 Château du Pouey
Top 14 Domaine du Clos des Fées
Top 15 Domaine Enclos de la Croix

Top 16 Domaine Yves Cuilleron
Top 17 Les Jamelles
Top 18 Domaine Alain Chabanon
Top 19 Domaine de l'Arjolle
Top 20 Domaine de l'Engarran

 

Source: MiBD wine analytics. Wine Offer from the top 50 online retailers by trafic / 54,484 wines in 2018. Top listed France PGI wines listed on wine lists (presence).

* Sowine 2018