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Guangzhou: Chinese housewives buy white wine

by MiBD wine analytics October 03, 2019

One big trend that started at the end of 2018 was Chinese housewives buying white wine.

Until now, red wine has been dominant, but the influx of so many female wine drinkers is starting to change that dynamic. Ladies prefer fruitier, sweeter drinks. White wines from New Zealand, such as Marlborough Sauvignon Blanc, might have a great opportunity to gain market share in China over the next few years.

 

Top white wine appellations at CNY250-500, by presence

Top 1 Marlborough
Top 2 Chablis
Top 3 Alsace Gewurztraminer
Top 4 Margaret River
Top 5 Alsace Riesling

Top 6 Bourgogne Chardonnay
Top 7 Bordeaux
Top 8 California
Top 9 South Australia
Top 10 Yarra Valley

Top 11 Barossa Valley
Top 12 Venezia Giulia
Top 13 Cotes du Rhone
Top 14 Hawkes Bay
Top 15 Mosel

Top 16 Napa Valley
Top 17 Sancerre
Top 18 Sicilia IGT
Top 19 Alto Adige
Top 20 Central Valley

 

 

Top white wine brands at CNY250-500, by presence

Top 1 Cloudy Bay
Top 2 Hugel & Fils
Top 3 Cape Mentelle
Top 4 Trimbach
Top 5 Dr Loosen

Top 6 Kim Crawford
Top 7 Louis Jadot
Top 8 Bodegas Torres
Top 9 Kendall-Jackson
Top 10 Masi Agricola

Top 11 Bouchard Pere & Fils
Top 12 Craggy Range
Top 13 Henri Bourgeois
Top 14 Beringer
Top 15 Castello Banfi

Top 16 Domaine Josmeyer
Top 17 E. Guigal
Top 18 Michel Lynch
Top 19 Te Mata
Top 20 Vasse Felix

 

Source: wine offer by MiBD Market. Store-check 150 restaurants / 5,971 wines in 2019. Top listed white wines 75cl at CNY250-499.99, by presence