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London - The UK market: the rising popularity of white wine

by MiBD wine analytics October 17, 2019

Still wine has overtaken sparkling thanks to the rising popularity of white wine.

The largest segment by far is the Newbies (those new to wine drinking), averaging 18-24 in age, 77% female and preferring to drink white wine.


London: leading white wine appellations at £50-100, by presence

Top 1 Sancerre
Top 2 Marlborough
Top 3 Chablis premier cru
Top 4 Chablis
Top 5 Pouilly-Fuissé

Top 6 Pouilly-Fumé
Top 7 Mosel
Top 8 Rias Baixas
Top 9 Alsace Riesling
Top 10 Sauternes

Top 11 Rioja
Top 12 Sicilia IGT
Top 13 Stellenbosch
Top 14 Alsace Grand Cru
Top 15 Alsace other varietals

Top 16 Vouvray
Top 17 Alsace Gewurztraminer
Top 18 Venezia Giula
Top 19 Bourgogne
Top 20 Kamptal



London: leading white wine brands at £50-100, by presence

Top 1 Trimbach
Top 2 Didier Dagueneau
Top 3 Domaine Leflaive
Top 4 Chateau d'Yquem
Top 5 Pieropan

Top 6 Cloudy Bay
Top 7 Castello della Sala
Top 8 Cantina Terlano
Top 9 Henri Bourgeois
Top 10 Ken Forrester

Top 11 R. Lopez de Heredia
Top 12 Domaine des Comtes Lafon
Top 13 Philippe Colin
Top 14 Joh Jos Prum
Top 15 Au Bon Climat

Top 16 Etienne Sauzet
Top 17 Domaine Zind-Humbrecht
Top 18 Domaine Coche-Dury
Top 19 Bodegas Terras Gauda
Top 20 Gaja


Source: wine offer by MiBD Market. Store-check 350 restaurants / 66,683 wines in 2019. Top listed white wines 75cl at GBP50-99.99, by presence