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Miami - Florida ranks second for wine consumption

by MiBD wine analytics May 13, 2020

The top states of consumption are as follows: California (12.0%); Florida (8.0%); New York (6.4%)

South Florida's Gold Coast – the sun-splashed, resort-laced stretch from Miami to the Palm Beaches – has long drawn domestic and foreign visitors as one of the US's leading leisure destinations. South Florida’s tropical climate and resort-like atmosphere offers a lot of time in chaise lounges and open-air restaurants.

We analyzed wines listed in the liquor stores of Miami (FL), USA - the leading red wine players

1. Beringer
2. Bodega Catena Zapata
3. Concha y Toro
4. Penfolds
5. Antinori

6. Castello Banfi
7. Caymus Vineyards
8. Bodegas Muga
9. Cakebread Cellars
10. Duckhorn Vineyards

11. E. Guigal
12. Joseph Phelps
13. Meiomi
14. Orin Swift
15. Rodney Strong

For reds, Burgundy, Tuscany, Spain and California continue to drive consumption. The big names and grapes will always sell here, Cabernet Sauvignon from Napa Valley, Malbec from Mendoza. Syrah/Shiraz has come to a bit of a halt. Lighter Grenache/Garnacha-based wines are seeing some pickup. Pinot Noir, Sangiovese and Grenache can work wonders as pairings. They also work well with lighter meats, pasta and of course seafood – which we have an abundance of.

One surprise over the past two years is the demand for Bordeaux. Bordeaux is back – and actually never quite left the Florida market. Most clients are willing to spend between $22.00 to $35.00 for a decent bottle of Bordeaux.

 

1. Mendoza
2. Napa Valley
3. Sonoma Valley
4. California
5. Rioja

6. Toscana
7. Paso Robles
8. Brunello di Montalcino
9. Central Coast
10. Chianti Classico

11. Maipo Valley
12. Russian River Valley
13. Sonoma Coast
14. Barossa Valley
15. Columbia Valley

Due to a large influx of travelers coming from major markets, Miami is constantly evolving and adapting to trends from all over the world; it is interesting to see how much travel influences demand. Over recent years, there has been a significant rise in popularity for rosé wines. The weather affects the choices of consumers. While rosé may be popular in other areas in the summer months only, it is practically summer year-round here, so the demand never ends. While rosé from Italy, California and other areas of France are requested, hands down, Côtes de Provence rosé has a huge advantage*

Source: MiBD. Store check program 2019 in 30 liquor stores / 12,747 offers. Top listed wines 750ml.

Excerpt from Ranking report. To learn more click here

*Meiningers Wine Business International