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Quebec City - Wine sales outstrip spirits in Canada

by MiBD wine analytics April 22, 2020

Canadians 20 years old and above spent $4.2 billion on wine as opposed to $4 billion on spirits

Vancouver, British Columbia, in the far west, has little to do with Toronto, Ontario, 3,500 km to the east. And then there's Québec, with its francophone culture, and an entirely different focus on wine and beer than their anglophone Canadian kin. The main trends are divided between the nation's two biggest cultural groups and two official languages.

The long-held Québécois bias towards Old World wines remains true, with French wines by far the most popular in the province, followed by Italy and Spain. The Québécois are also more likely to drink rosé (more than half partake in pink) compared with just a third of regular wine drinkers in the English-speaking provinces. Sales of white wines represent 32% of the market.*

    We collected the wine lists of 100 restaurants in Quebec City, Canada: leading white wines

    1. Kim Crawford
    2. Robert Mondavi
    3. Cave de Pfaffenheim
    4. Willm
    5. Berri Estates

    6. Baron Philippe de Rotschild
    7. Beringer
    8. Conundrum
    9. Jacob's Creek
    10. Clos du Bois

    11. Mouton Cadet
    12. Alphonse Mellot
    13. Bodegas Torres
    14. Bouchard Pere & Fils
    15. Domaine de Joy

    1. California
    2. Marlborough
    3. Alsace Riesling
    4. Chablis
    5. Niagara Peninsula

    6. Bourgogne Aligote
    7. Pays d'Oc
    8. Sancerre
    9. Venezia Giulia
    10. Napa Valley

    11. Cotes de Gascogne
    12. South Eastern Australia
    13. Alsace Gewurztraminer
    14. Quebec
    15. Bordeaux

    Excerpt from Region report. To learn more click here

    Source: MiBD Market. Store check program 2015 in 100 restaurants / 10,852 offers. Top listed wines 750ml.

    *Meiningers Wine Business International