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Seoul - Drinking is an important part

by MiBD wine analytics March 25, 2020

Korea is one of the leading markets in the world for per-capita alcohol beverage consumption

Drinking is considered an important part of social life and is often encouraged at social and business occasions. Wine consumption in Korea has been skewed in favor of red wine due to highly publicized health benefits of drinking red wine among general consumers. Red wine accounted for 63.1 percent of total wine imports in terms of value (or 60.3 percent in volume) in 2018.

However, American wine faces elevated competition in Korea against both quality-imaged suppliers (France, Italy) and value-imaged suppliers (Chile, Spain, and Australia). American wine should remain one of the top choices of Korean wine consumers as American wine is firmly positioned in the market with a brand image of unique quality and fair value*

    We collected wine lists of 150 restaurants in Seoul, South Korea: leading red wines


    1. Colchagua Valley
    2. Mendoza
    3. Napa Valley
    4. Maipo Valley
    5. Chianti Classico

    6. Toscana
    7. Rioja
    8. Saint-Julien
    9. California
    10. Barossa Valley

    11. Pauillac
    12. Brunello di Montalcino
    13. Margaux
    14. Barolo
    15. Central Valley

    Seoul: leading red wine players in restaurants

    1. Montes
    2. Robert Mondavi
    3. Chateau Talbot
    4. San Pedro
    5. Bodegas Torres

    6. Almaviva
    7. Trapiche
    8. Antinori
    9. Concha Y Toro
    10. Tignanello

    11. Chateau Mouton Rothschild
    12. Tenuta San Guido
    13. Castello Banfi
    14. Errazuriz
    15. Gaja

    Excerpt from Ranking report. To learn more click here

    Source: MiBD Market. Store check program 2019 in 150 restaurants / 17,214 offers. Top listed wines 750ml.