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Stockholm - The on-trade leads the way in sales

by MiBD wine analytics March 04, 2020

On-trade, the only part of the market where competition is allowed

Systembolaget is government controlled and is the only retail store licensed to sell alcoholic beverages in Sweden. An estimated 60 percent of wines are sold through Systembolaget.

Therefore most new players head for the on-trade, the only part of the market where competition is allowed.For larger chains they are buying mostly on price. For smaller independent restaurants – they are looking and yearning for new young producers who are true to their origin.*

We collected wine lists of 100 restaurants in Stockholm, Sweden: leading white wines

1. Chablis
2. Sancerre
3. Chablis Premier Cru
4. Marlborough
5. Chablis Grand Cru

6. Meursault
7. Alsace Pinot Gris
8. Rias Baixas
9. Alsace other
10. Rheingau

11. Alsace Riesling
12. Mosel
13. Kamptal
14. Alsace Gewurztraminer
15. Bourgogne


1. Georg Breuer
2. Domaine Laroche
3. Domaine Weinbach
4. Pierre Morey
5. Trimbach

6. Weingut Fred Loimer
7. Egon Muller
8. Louis Jadot
9. Weingut F.X. Pichler
10. Christian Moreau Pere et Fils

11. Domaine Drouhin
12. Hugel & Fils
13. Kuentz Bas
14. Antinori
15. Domaine Pattes Loup

Excerpt from MyWines report. To learn more click here

Source: MiBD Market. Store check program 2015 in 100 restaurants / 18,047 offers. Top listed wines 750ml.

*Richard Doumani and Alf Tumble



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