Taipei - strong red wine is popular in Taiwan

by David BECK April 15, 2020

Many younger wine drinkers prefer to drink white wines

Red wine once held over 80% of the market share. Strong wines such as Bordeaux, Cabernet Sauvignon and Shiraz are still popular, but with many younger wine drinkers preferring to drink white wines, it is declining in popularity. White wines represent 10% of the total market share. Popular white wine varieties include Chardonnay, Sauvignon Blanc, and Riesling. Demand for light and sparkling wines is also enjoying rapid growth among Taiwanese.

Sweet wines are popular in Taiwan, such as world-famous Tokaj wine. This is a typical feature of a new wine market. Rosé wines remain a very niche product. White wines and rosé wines are most popular with those aged under 35.*

    We collected wine lists of 150 restaurants in Taipei, Taiwan: leading red wines

    1. Mendoza
    2. Napa Valley
    3. Toscana
    4. California
    5. Rioja

    6. Barossa Valley
    7. Pauillac
    8. Barolo
    9. Margaux
    10. Saint-Julien

    11. Bordeaux
    12. Chianti Classico
    13. Colchagua Valley
    14. Haut-Medoc
    15. Barbaresco

    Taipei, Taiwan: leading red wine players in restaurants

    1. Robert Mondavi
    2. Penfolds
    3. Chateau Leoville las Cases
    4. Glaetzer
    5. Cloudy Bay

    6. E. Guigal
    7. Terrazas de los Andes
    8. Bodega Catena Zapata
    9. Chateau Latour
    10. Chateau Mouton Rothschild

    11. Concha y Toro
    12. Montes
    13. Chateau Margaux
    14. Chateau Pichon Comtesse
    15. Chateau Calon Segur

    Excerpt from Ranking report. To learn more click here


    Author: David Beck


    *Taiwan Public Opinion Foundation (TPOF)