Canned wine producer, has seen its volume increase eight-fold over the past several years.*
“What we found so far, having trouble with getting cans, only kicked in recently,” says Alex Butti, the vice president of operations for Drink Bev, which makes 250ml cans of two whites and a rose from California’s Central Coast. “When we were doing less volume, we had no trouble sourcing cans. But when we outgrew our vendors, finding cans in the short term has been difficult.”.
In this, it’s not so much that there aren’t enough cans, say wine producers and can vendors. Rather, the difficulty in finding is coming from increased demand from consumers, who increased canned beverage consumption during the various coronavirus lockdowns across the US, as well as the supply chain failing to keep pace with increased demand.
We have analyzed red wines listed in the wine shops of Texas, USA.
Can prices haven’t necessarily increased, say producers. Instead, it’s just taking longer to get cans for filling – anywhere from one to eight weeks. Iit’s not about a supply shortage as much as it is about taking longer for cans to get from manufacturers to bottlers. In addition, inventories at bottlers are significantly smaller than they were at the beginning of the year.
This is an especial problem for US canned wine producers, who package their product in three different sizes – 187ml, 250ml, and 375ml – for a variety of reasons, including government regulation based on the size of a standard wine bottle. By comparison, most US beer and soft drinks come in 12-ounce (about 355 ml) cans. This one size fits all have made it less difficult for the latter to find cans.
“Yes, there is a very high demand for the 250 ml format for wine at this time as it’s a popular size for most beverages,” says Heather Clauss, chief commercial officer for California’s FreeFlow Wines.
A few years ago, Jordan Winery** decided to start sharing this vinous data. Here's our latest chart of U.S. wine consumption by state, which ranks who drank the most Jordan Cabernet Sauvignon.
3. New Jersey
4. New York
By David BECK
Director at WINE ANALYTICS