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The Chinese market: 80% of the consumption in restaurants

by MiBD wine analytics October 24, 2019

The Chinese market: 80% of the consumption in restaurants

In China home and restaurant represent together 80% of the consumption of alcohol in China*

Drinking in China is an pervasive social ritual. In term of drinking occasion, it seems there is a shift when we jump generation. For the Chinese consumers between 35 and 44 years old, 53.2% of them would consume alcohol in restaurants.*

 

Beijing: leading red wine appellations at RMB500-800, by presence

Top 1 Rioja
Top 2 Mendoza
Top 3 Marlborough
Top 4 Chianti Classico
Top 5 Toscana

Top 6 Barossa Valley
Top 7 Ribera del Duero
Top 8 South Australia
Top 9 Bordeaux
Top 10 Bourgogne Pinot Noir

Top 11 McLaren Vale
Top 12 Medoc
Top 13 China
Top 14 Crozes-Hermitage
Top 15 Haut-Medoc

Top 16 California
Top 17 Margaret River
Top 18 Colchagua River
Top 19 Barbera d'Alba
Top 20 Napa Valley

 

 

Beijing: leading red wine brands at RMB500-800, by presence

Top 1 Penfolds
Top 2 Louis Jadot
Top 3 ChangYu
Top 4 E. Guigal
Top 5 Delas Freres

Top 6 Emilio Moro
Top 7 Clos de los Siete
Top 8 Grace Vineyard
Top 9 Pio Cesare
Top 10 Bodegas Torres

Top 11 Cape Mentelle
Top 12 Cusumano
Top 13 Kim Crawford
Top 14 Luis Canas
Top 15 Ornellaia

Top 16 Ruffino
Top 17 Cloudy Bay
Top 18 Louis Latour
Top 19 Masi
Top 20 Michel Lynch

 

Source: wine offer by MiBD Market. Store-check 200 restaurants / 14,849 wines in 2019. Top listed white wines 75cl at CNY500-799.99, by presence

*Daxue