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The U.S. market: Domestic wine starts losing value in the consumer's mind

by MiBD wine analytics October 31, 2019

The U.S. market: Domestic wine starts losing value in the consumer's mind

France had the biggest increase in volume and in value

Domestic wine starts losing value in the consumer's mind because of the high price. Bottled wine imports continue to take a sizable chunk of the domestic business. Import sales are led by Italian Pinot Grigio and Prosecco, Australian wine, New Zealand Sauvignon Blanc and French rosé and sparkling wine. France had the biggest increase in volume and the largest change in dollar sales last year. Australian and Chilean exporters recognize that their reputation as low-quality producers hasn’t helped their brand in the world and are working at improving their image and quality. Argentina, with a good reputation for quality, is struggling with its export business due to the country’s severe financial problems. Chile and Spain bring up the bottom of import performance and are seeing reversals in total sales and volumes and show declining average bottle prices.*

 

New York City: leading white wine appellations at $50-130, by presence

Top 1 Sancerre
Top 2 Napa Valley
Top 3 Chablis
Top 4 Mosel
Top 5 Russian River Valley

Top 6 Bourgogne
Top 7 Vouvray
Top 8 Wachau
Top 9 Alto Adige
Top 10 Sicilia

Top 11 Chablis 1er cru
Top 12 Willamette Valley
Top 13 Santa Barbara County
Top 14 Rias Baixas
Top 15 Finger Lakes

Top 16 Venezia Giulia
Top 17 Alsace Riesling
Top 18 Sonoma Coast
Top 19 Marlborough
Top 20 California

 

New York City: leading white wine brands at $50-130, by presence

Top 1 Cakebread Cellars
Top 2 Domaine Huet
Top 3 Hermann J. Wiemer
Top 4 Arnot-Roberts
Top 5 Joh. Jos Prum

Top 6 Domaine du Pelican
Top 7 Chateau Carbonnieux
Top 8 Domaine A. et P. de Villaine
Top 9 Domaine Zind-Humbrecht
Top 10 Pierre-Yves Colin Morey

Top 11 Cloudy Bay
Top 12 Domaine des Ardoisieres
Top 13 Jordan
Top 14 Karthauserhof
Top 15 Massican

Top 16 Au Bon Climat
Top 17 Domaine Thibaud Boudignon
Top 18 Domaine Weinbach
Top 19 Grgich Hills
Top 20 Merry Edwards

 

Source: wine offer by MiBD Market. Store-check 350 restaurants / 113,878 wines in 2019. Top listed wines 75cl at US$50-129.99, by presence

*Nielsen Beverage Group