We examine the habits of wine drinkers in the French market.
Wine Buying by Sales Channels in France 2018:
On-premise consumption
Bars: 43%
At home: 38%
Restaurants: 29%
Online purchase
DTC: 51%
Online of wine shops: 38%
Online retailers: 35%
Wine drinkers in the USA aged 45 and over make up 58 per cent of all regular wine drinkers and millennials (those aged from 21 to 34 years) make up 29 per cent of regular wine drinkers.