We examine the profile of wine drinkers in the USA market.
Wine Consumption by Age in the USA 2017:
21-24: 8%
25-34: 21%
35-44: 13%
45-54: 18%
55-64: 17%
65 and over: 22%
Wine drinkers in the USA aged 45 and over make up 58 per cent of all regular wine drinkers and millennials (those aged from 21 to 34 years) make up 29 per cent of regular wine drinkers.