We collect wine information from more than 10,000 stores within our worldwide on-trade and off-trade network - including restaurants, liquor stores, grocery and e-commerce retailers. Our wine data offers comprehensive and timely information on market shares and insights into distribution, pricing and promotion.
Our fieldwork team used to collect wine data through in-store and price checks. We record restaurants' wine lists and each wine listed in liquor stores. We use OCR and image recognition technologies. Our stringent quality control systems validate the data before it’s made available in our software.
Even if the vintage, grape variety or wine brand is not mentioned, we enter the data into our systems.
Online websites data are scraped using:
Restaurant wine lists are recorded using:
Bottle's front labels are recorded one by one using:
- video camera