Our Technology

Product Matching Platform

We have developed a Product Matching Platform that combines the power of machine learning and automation, with the accuracy of human validation and curation, to deliver the most advanced, accurate, real-time product matching service.
The Platform's scalability enables us to effectively meet all client requirements, capturing new products almost instantaneously and matching thousands of products across whole baskets, categories or full retailer sites within just a matter of days.

Automated product attribute population

Automated product attribute population enables clients to filter and segment products by specific features.
We capture all basic or “raw” attributes via our data collection process. We then organize and normalize this data and apply context to form our dimensions, visible in the Wine Analytics online platform.
This process allows you to customize the data depending on your individual business needs.

Market-leading in-store data collection

We have the most precise and effective method of collecting in-store data in the entire industry. Our process combines an extensive Quality Control platform that automatically conducts hundreds of data validation and pricing behavior checks before integrating in-store data, so you can be absolutely confident in the pricing data shown.
All data is rigorously checked and any queries are sent directly to the Data Collection Agent to verify while still in-store. This enables us to deliver in-store captured data to our clients within minutes of the data collection being completed.
Our Data Collection Team capture display information, including the type of display and where in-store the product has been on promotion.

Industry Expertise

We have extensive industry knowledge. Many of our team have backgrounds in market research, hospitality and FMCG. We have a clear understanding of the industry, the day-to-day challenges businesses face and the ways in which we can help.
Through capture of competitor data, our in-house mapping team and extensive development capabilities (with detailed understanding of EPOS and other retailer's transaction systems), we are capable of delivering on all your requirements.