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Product Matching Platform
MiBD has developed a Product Matching Platform that combines the power of machine learning and automation, with the accuracy of human validation and curation, to deliver the most advanced, accurate, real-time product matching service.
The Platform's scalability enables MiBD to effectively meet all client requirements, capturing new products almost instantaneously and matching thousands of products across whole baskets, categories or full retailer sites within just a matter of days.
Automated product attribute population
Automated product attribute population enables clients to filter and segment products in MiBD by specific features.
MiBD captures all basic or “raw” attributes via our data collection process. We then organise and normalise this data and apply context to form MiBD Dimensions, visible in the Wine Analytics app.
This process allows you to customise the data depending on your individual business needs.
Market-leading in-store data collection
MiBD has the most precise and effective method of collecting in-store data in the entire industry. Our process combines an extensive Quality Control platform that automatically conducts hundreds of data validation and pricing behaviour checks before integrating in-store data into MiBD, so you can be absolutely confident in the pricing data shown.
All data is rigorously checked and any queries are sent directly to the Data Collection Agent to verify while still in-store. This enables MiBD to deliver in-store captured data to our clients within minutes of the data collection being completed.
Our Data Collection Team capture display information, including the type of display and where in-store the product has been on promotion.
Industry Expertise
MiBD has extensive industry knowledge. Many of our team have backgrounds in market research, hospitality and FMCG. We have a clear understanding of the industry, the day-to-day challenges businesses face and the ways in which MiBD can help.
Through MiBD's capture of competitor data, our in-house mapping team and extensive development capabilities (with detailed understanding of EPOS and other retailer's transaction systems), we are capable of delivering on all your requirements.
