🇨🇳 TIER-1 CITIES: Wines in Liquor Stores

STUDY HIGHLIGHTS - report in English and in French

■ MARKET CHARACTERISTICS: adult population, GDP per capita

■ WINE CONSUMPTION (volume, value): total market vs. imports, premium, top origins, average price per bottle

■ DATA BY SALES CHANNEL (on-trade vs. off-trade) and BY REGION

■ WINES LISTED IN THE KEY PLAYERS: avg price, presence, no. of wines

• Content
• This report
• Le rapport

• Table of Contents is detailed at the bottom of the page.

• We've collected all the wines from 90 wine shops, Beijing (n=30) ◦ Guangzhou (n=30) ◦ Shanghai (n=30). The distribution of the sample is shown in below:

  Wine shops 83% ◦ Small local stores 17%

• Nous avons collecté tous les vins proposés dans 90 cavistes, Canton (n=30) ◦ Pékin (n=30) ◦ Shanghai (n=30). La répartition de l'échantillon est présentée ci-dessous :

  Cavistes 83% ◦ Petits commerces locaux 17%