Canada, Wine sales outstrip spirits

Canadians 20 years old and above spent $4.2 billion on wine as opposed to $4 billion on spirits

Vancouver, British Columbia, in the far west, has little to do with Toronto, Ontario, 3,500 km to the east. And then there’s Québec, with its francophone culture, and an entirely different focus on wine and beer than their anglophone Canadian kin. The main trends are divided between the nation’s two biggest cultural groups and two official languages.

The long-held Québécois bias towards Old World wines remains true, with French wines by far the most popular in the province, followed by Italy and Spain. The Québécois are also more likely to drink rosé (more than half partake in pink) compared with just a third of regular wine drinkers in the English-speaking provinces. Sales of white wines represent 32% of the market.*

We collected the wine lists of 100 restaurants in Quebec City, Canada: leading white wines

1. Kim Crawford
2. Robert Mondavi
3. Cave de Pfaffenheim
4. Willm
5. Berri Estates

6. Baron Philippe de Rotschild
7. Beringer
8. Conundrum
9. Jacob’s Creek
10. Clos du Bois

11. Mouton Cadet
12. Alphonse Mellot
13. Bodegas Torres
14. Bouchard Pere & Fils
15. Domaine de Joy

1. California
2. Marlborough
3. Alsace Riesling
4. Chablis
5. Niagara Peninsula

6. Bourgogne Aligote
7. Pays d’Oc
8. Sancerre
9. Venezia Giulia
10. Napa Valley

11. Cotes de Gascogne
12. South Eastern Australia
13. Alsace Gewurztraminer
14. Quebec
15. Bordeaux

*Meiningers Wine Business International