China, red wines on online retailers

China e-commerce

We conducted a store-check program in the Chinese market in 2017. We investigated the top 50 online retailers by traffic in the Chinese market. We collected data of 36,408 wines.

China online retailers: top 20 red wines at Yuan 100-250, by presence:
1 Wolf Blass
2 Penfolds
3 Domaines Barons De Rothschild
4 Jacob’s Creek
5 Great Wall


6 Concha Y Toro
7 Baron Philippe De Rothschild
8 ChangYu
9 Bodegas Torres
10 Château D’Aussières


11 Casella Wines
12 Beringer
13 Montes
14 Castel
15 Villa Maria


16 McGuigan Wines
17 Brown Brothers
18 Gérard Bertrand
19 Carlo Rossi
20 Viña Luis Felipe Edwards