Some wine producers have become adept at leading online tastings and giving people virtual tours of their vineyards and cellars, because it helps consumers connect with a wine. It could be a useful skill if technology stays on its current path. This is why companies, such as WiV, are developing a presence in the metaverse.
In the face of the Covid pandemic challenges, some vineyards and wine merchants have become adept at offering an online experience to potential customers, leading virtual tastings and tours of cellars and vineyards.
Whichever way the next few years go, there’s a good chance that the online experience gained in 2020 will stand proactive wine specialists in good stead. It could be that online interaction will become a permanent and important fixture of running a successful wine business. This will create a new challenge: how to adapt to an increasingly technological sales process without losing focus on the need to create fine wine.