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metaverse wine wiv

Wine Tasting in the Metaverse

Every brand and company will need a metaverse strategy” claims Cathy Hackl, chief metaverse officer and chief executive of metaverse-focused consulting agency in a recent interview. She says “being part of the metaverse will become brands’ calling cards similar to how social media profiles and websites work today”.

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Keeping it simple, the metaverse is a potentially vast three-dimensional online world where people can meet up and interact virtually.

Some wine producers have become adept at leading online tastings and giving people virtual tours of their vineyards and cellars, because it helps consumers connect with a wine. It could be a useful skill if technology stays on its current path. Tommy Nordam Jensen, CEO of WiV, explains how its company is developing a presence in the metaverse.

The pandemic has been terrible for wine producers. Tourist sales, another major proportion of many vineyards’ balance sheets, have also evaporated in the face of social distancing, lockdowns and border closures. It’s quite possible that we are going to have to adapt to a new normal or even get used to a repetitive yo-yoing in and out of lockdowns if the virus continues to wreak its havoc.
In the face of the challenges, some vineyards and wine merchants have become adept at offering an online experience to potential customers, leading virtual tastings and tours of cellars and vineyards. The pandemic might become the catalyst of a long-term change in the way that we interact.

Whichever way the next few years go, there’s a good chance that the online experience gained in 2020 will stand proactive wine specialists in good stead. It could be that online interaction will become a permanent and important fixture of running a successful wine business. This will create a new challenge: how to adapt to an increasingly technological sales process without losing focus on the need to create fine wine.

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A Secure Global Asset Register

One of the biggest struggles of 2020’s online interactions has been the myriad of platforms that are available, getting people comfortable with them and, frankly, ensuring that they know where the mute buttons are. If the metaverse can offer a universal platform that is simple to set up and lets people interact in a relatively natural way, then it could deliver a superb opportunity for wine sellers to promote their wares.

WiV partners with wine producers, distributors and merchants, using the smart-contract to tokenise entire vintages and make them tradable quickly, transparently and cost-effectively on non-fungible token (NFT) marketplaces.

Too many vineyards find themselves left behind because their skills are focused on producing exceptional wines rather than getting them in front of the right consumers. WiV lets producers to focus on creating superlative wines while the tech company makes it simple for them to adapt the constantly evolving sales ecosystem.

The WiV blockchain technology issues digital tokens to create a secure global asset register and decentralised financial marketplace for fine wine and spirits.

An NFT is a digital asset that we can use to represent ownership of unique items. They can only have one official owner at a time. No one can modify the record of ownership or copy/paste a new NFT into existence.
NFT stands for non-fungible token. Non-fungible is an economic term that you could use to describe things like your furniture, a song file, or your computer. These things are not interchangeable for other items because they have unique properties.

A NFT Wine Club in the Metaverse

While big named brands are beginning to join the metaverse revolution, digital industries are taking it a step further, and non-fungible tokens or NFTs are now expanding into the wine world to bring communities together for the love of technology and grapevines. Companies are extending the concept to cultivate a community where wine lovers, luxury, metaverse, blockchains, and collectibles meet real life.

Currently, NFT Wine Club has 3600 real-life vines in Napa, California, tied to a digital NFT. This community provides real-time leads for those interested in marketing their NFT wine business and a way to immediately set members up for success. Members are paired with a mentor coach who will walk them through the system. By holding onto their NFT that is connected to something as valuable and luxurious as wine, members are able to transform technology like never before.

The NFT Wine Club offers members real-life utility perks that allow access to earn additional tokens, insider updates to upcoming NFTs, and the opportunity to enjoy a wine bar built in the metaverse. Unlike any other wine club out there, this vineyard is immersed in a world without limitations.

When it comes down to it, wine has always been a global market and opportunities can come from very unexpected places. In a few years, the metaverse could become an important part of the wine industry