United State, Direct-To-Consumer sales seasonality

We examine the DTC channel – Direct-To-Consumer – in the USA market.

Shipcompliant published a report about wine DTC in the USA. They analyzed sales volume and value in 2017.

The US wine market: Direct-To-Consumer by volume in 2017:
Winter: 22%
Spring: 27%
Summer: 16%
Fall: 35%

The US wine market: Direct-To-Consumer by value in 2017:
Winter: 21%
Spring: 28%
Summer: 13%
Fall: 38%