China, Yesmywine.com buyer’s profiles

We examine the Yesmywine buyer’s profile.

This wine analytics is based on the feedback of 2276 wine online consumers collected from 2015 to 2016 using the customer database of yesmywine, the biggest wine specific platform in China and focusing on imported wine.

Winemagcn and Yesmywine.com published a report about buyer’s profiles of this online retailer. Statistical analyses were used to understand online wine consumers in order to provide insights for the future development of e-commerce wine marketing and sales strategies.

Yesmywine.com buyer’s profiles by gender:
Female: 80.8%
Male: 18.7%
N/A: 0.5%

Yesmywine.com buyer’s profiles by age::
18-25: 5.4%€
26-35: 41.6%
36-45: 20.2%
46-55: 22.0%
Above 55: 4.2%
N/A: 6.6%

Yesmywine.com buyer’s profiles by price points::
Under 50 RMB: 41.8%€
50-99 RMB: 43.9%
100-149 RMB: 7.4%
150-200 RMB: 3.1%
Above 200 RMB: 2.1%
N/A: 1.7%

Yesmywine.com buyer’s profiles by provinces::
Shanghai: 24.0%€
Guangdong: 23.0%
Beijing: 10.1%
Chongqing: 5.9%
Jiangsu: 5.4%
Others: 31.6%