The choice between the off- and on-trade is crucial because it will be impossible to sell in both trade channels
In the on-trade, the Netherlands boasts an impressive array of Michelin-starred restaurants, as well as a growing number of casual dining outlets that take wine seriously. For many producers, this sector is the most attractive.
We analyzed wines listed in the restaurants of Amsterdam, Netherlands: the leading red wine players
1. Chateau Giscours
2. Chateau Mouton Rothschild
3. Ornellaia
4. Antinori
5. Allegrini
6. Gaja
7. Chateau Chasse Spleen
8. Chateau du Tertre
9. Chateau Palmer
10. Domaine de la Romanee Conti
11. Bodegas Torres
12. Paul Jaboulet Aine
13. Vega Sicilia
14. Baron Philippe de Rothschild
15. Barone Ricasoli
1. Rioja
2. Toscana
3. Barolo
4. Chianti Classico
5. Margaux
6. Saint-Emilion Grand Cru
7. Pomerol
8. Ribera del Duero
9. Chateauneuf du Pape
10. Mendoza
11. Crozes Hermitage
12. Pauillac
13. Barbaresco
14. Saint Estephe
15. Amarone della Valpolicella Classico
Hardly surprisingly, considering the Netherlands’ location, France and Germany are its largest wine suppliers, followed by Chile and Spain, which compete closely for third place, then Italy. Sixth-placed South Africa, which is often thought of as a major exporter to this market thanks to the two countries’ common language, has lost much of its share in recent years.*
*Meiningers Wine Business International
