South Korea, Drinking as part of social like

Korea is one of the leading markets in the world for per-capita alcohol beverage consumption

Drinking is considered an important part of social life and is often encouraged at social and business occasions. Wine consumption in Korea has been skewed in favor of red wine due to highly publicized health benefits of drinking red wine among general consumers. Red wine accounted for 63.1 percent of total wine imports in terms of value (or 60.3 percent in volume) in 2018.

However, American wine faces elevated competition in Korea against both quality-imaged suppliers (France, Italy) and value-imaged suppliers (Chile, Spain, and Australia). American wine should remain one of the top choices of Korean wine consumers as American wine is firmly positioned in the market with a brand image of unique quality and fair value*

We collected wine lists of 150 restaurants in Seoul, South Korea: leading red wines

1. Colchagua Valley
2. Mendoza
3. Napa Valley
4. Maipo Valley
5. Chianti Classico

6. Toscana
7. Rioja
8. Saint-Julien
9. California
10. Barossa Valley

11. Pauillac
12. Brunello di Montalcino
13. Margaux
14. Barolo
15. Central Valley

Seoul: leading red wine players in restaurants

1. Montes
2. Robert Mondavi
3. Chateau Talbot
4. San Pedro
5. Bodegas Torres

6. Almaviva
7. Trapiche
8. Antinori
9. Concha Y Toro
10. Tignanello

11. Chateau Mouton Rothschild
12. Tenuta San Guido
13. Castello Banfi
14. Errazuriz
15. Gaja

*USDA