Taiwan, strong red wine is popular

Many younger wine drinkers prefer to drink white wines

Red wine once held over 80% of the market share. Strong wines such as Bordeaux, Cabernet Sauvignon and Shiraz are still popular, but with many younger wine drinkers preferring to drink white wines, it is declining in popularity. White wines represent 10% of the total market share. Popular white wine varieties include Chardonnay, Sauvignon Blanc, and Riesling. Demand for light and sparkling wines is also enjoying rapid growth among Taiwanese.

Sweet wines are popular in Taiwan, such as world-famous Tokaj wine. This is a typical feature of a new wine market. Rosé wines remain a very niche product. White wines and rosé wines are most popular with those aged under 35.*

We collected wine lists of 150 restaurants in Taipei, Taiwan: leading red wines

1. Mendoza
2. Napa Valley
3. Toscana
4. California
5. Rioja

6. Barossa Valley
7. Pauillac
8. Barolo
9. Margaux
10. Saint-Julien

11. Bordeaux
12. Chianti Classico
13. Colchagua Valley
14. Haut-Medoc
15. Barbaresco

Taipei, Taiwan: leading red wine players in restaurants

1. Robert Mondavi
2. Penfolds
3. Chateau Leoville las Cases
4. Glaetzer
5. Cloudy Bay

6. E. Guigal
7. Terrazas de los Andes
8. Bodega Catena Zapata
9. Chateau Latour
10. Chateau Mouton Rothschild

11. Concha y Toro
12. Montes
13. Chateau Margaux
14. Chateau Pichon Comtesse
15. Chateau Calon Segur

*Taiwan Public Opinion Foundation (TPOF)