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USA San Francisco, Premium consumers are spending more

David BECK AI & Blockchain / Lecturer & Research

US premium wine consumers are trading in quantity for quality.

The growing trend of premiumisation in the US is well known: for the past decade US wine consumers have shown they are happy to pay more for a higher quality wine.

At the same time, spend on wine in the on-premise has also risen, and wine lists (particularly expensive wine-by-the-glass) has become a reliable cash cow for restaurateurs wanting to increase revenue per diner*.

San Francisco: leading white wine appellations, by presence

1. Napa Valley
2. Sonoma Coast
3. Russian River Valley
4. Sancerre
5. Sonoma County

6. Alto Adige
7. Santa Barbara County
8. Chablis 1er cru
9. Carneros
10. Chablis

11. Mosel
12. Willamette Valley
13. Vouvray
14. Marlborough
15. Meursault

16. Sonoma Valley
17. Wachau
18. Rias Baixas
19. Santa Cruz Mountains
20. Alsace Riesling

San Francisco: leading white wine brands, by presence

1. Domaine Leflaive
2. Kistler
3. Ceritas
4. Peay Vineyards
5. Weingut Donnhoff

6. Domaine Huet
7. Domaine Weinbach
8. Far Niente
9. Flowers
10. Pierre-Yves Colin Morey

11. Hanzell Vineyards
12. Massican
13. William Fevre
14. Cakebread Cellars
15. Didier Dagueneau

16. DuMol
17. Peter Michael Winery
18. Kongsgaard
19. Domaine Des Comtes Lafon
20. Francois Raveneau

Price check 180 restaurants / 18,784 wines in 2019. Top listed wines 75cl, by presence

*Wine Intelligence