Total wine consumption is declining.

The United Kingdom (UK) is the sixth largest wine market in the world, consuming 138 million 9-litre cases of wine in 2017, nearly all of which is imported. As with many other Western markets, the UK wine market is well established and total consumption is declining*.

Wine drinkers in the UK are following the health and premiumisation trends by shifting towards quality over quantity. Wine now must compete with craft beer and spirits when it comes to provenance and individuality. Wine is becoming more expensive, thanks in part to duty increases**.

London: leading red wine appellations, by presence

1. Rioja
2. Mendoza
3. Barolo
4. Cotes du Rhone
5. Chateauneuf-du-Pape

6. Chianti Classico
7. Toscana
8. Brunello di Montalcino
9. Margaux
10. Ribera del Duero

11. Pauillac
12. Sicilia
13. Gevrey-Chambertin
14. Napa Valley
15. Saint-Julien

16. Stellenbosch
17. Saint-Estephe
18. Porto
19. Montepulciano d’Abruzzo
20. Crozes-Hermitage

London: leading red wine brands, by presence

1. Antinori
2. Tenuta San Guido
3. Chateau Margaux
4. Chateau Lynch-Bages
5. Vega Sicilia

6. Chateau Palmer
7. Gaja
8. Chateau Mouton Rothschild
9. Chateau Latour
10. Chateau Haut-Brion

11. Chateau Lafite-Rothschild
12. Ornellaia
13. Chateau Pichon Longueville Comtesse de Lalande
14. E. Guigal
15. Mas de Daumas Gassac

16. Ridge Vineyards
17. Cos d’Estournel
18. Taylor’s
19. Graham’s
20. Chateau Cheval Blanc

Price check 350 restaurants / 66,683 wines in 2019. Top listed wines 75cl, by presence

*IWSR
**Wine Intelligence