I am currently finishing a series of articles on traceability, transparency and decentralization technologies (30 experts interviewed)
china flag wine

China, Wine Consumption by Age

We examine profiles of wine consumers in the Chinese market.

Lady Penguin published a report about consumers of wines in China. They analyzed profiles and the age distribution of Chinese wine consumers in 2017.

Wine Consumption by Age in China 2017:
Under 19: 14%
20-29: 31%
30-39: 26%
40-49: 18%
50 and over: 11%

Chinese wine consumers are getting younger and younger.
The China’s wine market changed immensely in a short time, mainly because of who is buying wine now: 45% of Chinese wine drinkers are under 30 years old.
An astonishing 14% of wine consumed in China is drunk by people under 19 years old.