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Wine Analytics

We track changes in global wine markets and prepare organizations for digital transformation.


Digital Transformation

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Beverage programs need three things: restaurant sales, a good pour cost, and a decent profit margin. Wine by the glass (WBTG) programs help with all those restaurant business KPIs. They’re...
China’s antitrust watchdog has handed another round of penalties to the country’s tech giants including Alibaba and Tencent that involve investments in two of the country’s leading drinks trading platforms...

Australia & NZ markets

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The World Trade Organization (WTO) has formally agreed to set up an investigative panel to examine China’s anti-dumping tariffs on Australian wines, a move that will likely anger China after it first blocked Australia’s request in September 2021, says Nathalie...
Disintermediation refers to the process of “cutting out the middle man” — reducing the number of links in the supply chain by eliminating certain functions. There are all sorts of ways to shorten the supply chain, both when it is...
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Overall, direct-to-consumer (DTC) sales were reported to account for 18% of wine sales value and 5% of volume in 2020–21. The Wine Australia’s Wine Direct-to-Consumer Survey 2021 reported that direct-to-consumer (DTC) sales grew strongly in 2020–21, up by 17% in...
Wine Market Attractiveness
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Despite its small size, New Zealand is already an important market for alcoholic beverages and ingredients. New Zealand imports of alcoholic beverages have had growth since 2011. Whiskies, wine, and liqueurs are the largest alcohol categories being imported by New...
Wine Market Attractiveness
australia sydney bay
IRI MarketEdge reported that Australian wine’s share of total domestic retail of-trade wine sales increased by 1.5% point during March 2020, supporting this prediction of a move to ‘buy local’. In the year ended June 2020, imported wine sales in...

Africa & Middle-East markets

Wine Market Attractiveness
cote d'ivoire abidjan
Côte d’Ivoire is the largest economy in French-speaking Africa, with growth rates averaging 7.5% since 2012. Over the same period, real GDP per capita has increased by 32%. The Ivorian economy is also the most diversified in the region. This...
Wine Market Attractiveness
ghana flag woman dancing
Ghana’s wine imports dipped from $26.6 million in 2013, to $15.7 million in 2018, during several years of currency weakness and economic malaise. In Ghana, the consumption of wines, spirits, and beer traditionally occur at
Wine Market Attractiveness
Morocco street blue stairs
Throughout the review period and into 2019 just prior to the onset of the Covid-19 pandemic, the market for alcoholic beverages in Morocco has seen significant annual declines in consumption Beer remains by far the most popular alcoholic beverage in...
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Wine, beer, and spirits are growing segments of sub-Saharan Africa’s food and beverage industry, particularly in Ghana, Nigeria, Kenya, and South Africa. Despite relatively subdued economic growth due to COVID-19 and associated lockdown restrictions, continued momentum in the region’s alcoholic...

AI & Vineyard