We examine the habits of wine drinkers in the French market.
Sowine and SSI published a report about wine drinkers in France. They analyzed habits of French wine buyers.
Wine Buying by Sales Channels in France 2018:
On-premise consumption
Bars: 43%
At home: 38%
Restaurants: 29%
Online purchase
DTC: 51%
Online of wine shops: 38%
Online retailers: 35%
