french flag wine glasses

France, Wine Consumption by Sales Channel

David BECK AI & Blockchain / Lecturer & Research

We examine the habits of wine drinkers in the French market.

Sowine and SSI published a report about wine drinkers in France. They analyzed habits of French wine buyers.

Wine Buying by Sales Channels in France 2018:
On-premise consumption
Bars: 43%
At home: 38%
Restaurants: 29%

Online purchase
DTC: 51%
Online of wine shops: 38%
Online retailers: 35%